First, we would like to thank Cheri Ruskus for making the journey to our mountain community to share with us her Instagram insights! We learned about the basics of Instagram, how to analyze analytics, the importance of the platform, and how to reach our ideal customers + clients. Below is a short summary of the workshop.
One of the BIGGEST mistakes you can make as a small business owner is not being where your customers are. There are over 500 million daily users on Instagram, so the reach potential is robust. Since Instagram is a *free* marketing tool, it makes sense to do all you can to help your business have a robust, active, consistent, and engaging presence on Instagram.
What To Post
For a lot of small business owners, the task of creating a new post every day can be overwhelming! Here are 5 ways to talk about your business on Instagram without being the icky salesman/saleswoman.
Demonstrate Your Expertise
Share tips, how-to’s, demonstrate to your followers (and potential customers) what you know. This is your chance to show why you do what you do and how well you do it.
Share Your Passion + Interests
What are you most excited to share? What is it about your business that is unique and different? Taking the things you love and combining that with your business spreads your knowledge and passion. Knowledge is viral.
Sell, But Don’t Oversell
Only 20% of your feed should be a direct sell. The goal is to build community.
Grow Your Email List
Email marketing is the ONLY platform that does not implement an algorithm that hinders your outreach efforts. As much effort as it took to build your following on social media platforms … you don’t own your Instagram following. Mark Zuckerburg does. Building your email list is the best way to reach your followers without algorithms and paid ads hindering your growth.
Share customer experiences, show your product in action, demonstrate your value.
Connect With Other Brands
What are the brands that matter to your business? Who are the brands / companies that you do business with? It’s a great way to foster collaborations.
3 Things To Keep In Mind
- Make Instagram a habit. How many hours per week do you use it?
- Map out your content so you have a weekly schedule to follow.
First Impressions Matter
Make sure you have a clear, readable bio that describes exactly what you do, and with your website link.
Find Your Hashtags
Using hashtags makes your content searchable and reaches more people. You can use up to 30 hashtags in a post … take advantage of this opportunity!! Keep track of your most-used hashtags in the Notes app of your phone. They are like keywords for a website. Search for hashtags trending in your industry. Stay away from hashtags that have over a million posts … your posts will get lost in that. Anything 10,000 and lower is a sweet spot.
Thank you to those who attended the workshop! We enjoyed learning alongside you. Please let us know what you liked about this workshop and what kind of workshops / events you’d like to see at Hub Ned here.